Wednesday, September 10, 2008

Promotion - Don't Let it Eat You Alive

When you're balancing work with writing, especially as you begin the path toward full-time writer, promotion can be overwhelming. There's no end to what's available. How do you choose? What's the best "bang for your buck." Do you spend the buck? The questions could be an entire post.

As a writer, I find the promotional journey has been fascinating and frustrating and rewarding. It's a contradictory process where success is often delayed and the successful strategy sometimes difficult to pinpoint. But here's the most important thing I've learned so far.

Following the crowd often makes sure you're lost in the crowd. That doesn't mean that what the crowd is doing is wrong. They're probably right, and that's why there is a crowd, but you've got to do it differently. You have to stand out. What's unique about your story? Is there an angle? Use it and use it in a way that no one has before. Make noise.

Today I watched people rappelling down an office tower. The event got everyone's attention. The sidewalk was crowded and everyone knew what it was about. What an incredible way to snag people's attention! While most of us won't rappel down an office tower, don't think I didn't consider it, we do have to be unique to be heard above the roar of a crowded marketplace.

We're all selling something - what
is your unique angle?

And for all of you who share your passion
with a day job -
Working Class Hero



Teresa said...

Sometimes the quiet way of standing out is better. Something that just makes you a little different than all the others. How wonderful it would be to have successes like the great writers of our time, but at the same time they have so many outside pressures that lie on them, they can lose some of the love and passion that started them off in the first place. We get tied up with deadlines, and a forever "raising of the bar" to better the last work. And the more people you have at your "door", the more pressure there is to perform, and then the more you worry about what they might think, instead of going with what you might think. I suppose there is a happy medium that we have to find for ourselves. But sometimes the quieter, passionate drive from within is enough. Although sky writing might be a neat promotional activity...

fooi said...

I don't have a unique angle yet. I probably have to think a lot about it. After reading your post, I think you are right to have a unique angle.

Ryshia Kennie said...

I think a unique angle is critical. But unique doesn't mean loud. It doesn't mean rappelling down office towers. Although, I kind of like the idea of sky writing - LOL. I agree, passion stands above everything and is unique in itself.

But, the reality, in writing anyway - you have to make some noise to be heard above the crowd. Then when they all know who you are, you can settle down, and quietly let the ink and the passion flow.

Ryshia Kennie said...

A unique angle can often be tied to what you are good at. What intrigues you? What would you stop to look at in the midst of a busy day? What makes you stop at a certain restaurant, read one book over another, go to one movie over another?